Web Survey Bibliography
It can be argued that consumers have more complete information when shopping for a new car than researchers have in selecting a web panel provider. While there are clearly
more makes and models of cars than there are web panels, there is a paucity of information to help the researcher determine which panels are the most accurate and reliable. The car industry over time has had to compete on their autos’ features, quality, and prices, with necessary information being disclosed by the manufacturers that allow independent third parties to rate the cars on all these dimensions. Consumers can even test drive cars before purchasing them; it’s pretty hard to test drive a web panel. This is why methodological research evaluating web panels is vital.
Evaluating web panels at first appears deceptively simple because there are only two types of web panels. First, there are Non-Volunteer Access Panels (NVAP), in which potential panel members are chosen by the research company using a statistically valid sampling method and using a known published sampling frame for that recruitment to establish panel representativeness. Examples of statistically valid sample frames are listassisted random digit dialing (RDD) samples and the United States Postal Services (USPS) Delivery Sequence File of residential addresses. KnowledgePanel® typifies the NVAP model.2 In contrast, the second type of web panel, the Volunteer Access Panel (VAP), is made of respondents that can join from any venue, including email, spam, web or print ads, or by word of mouth. VAPs are sometimes called “opt-in” or “nonprobability” web panels.
Homepage (abstract)/(full text)
Web survey bibliography - Knowledge Networks (16)
- Using a Probability-based Online Panel to Survey American Jews; 2011; Wright, G., Phillips, B. T., Tobias, J., Peugh, J., Semans, K.
- Choice of Content Presentation Mode in Web-Based Survey Administration; 2011; Osborn, L., Mansfield, W., Ramirez, C. M., Lacey, J. N., etc.
- Seasonal Yield Variation and Related Response Patterns in Address-based Mail Samples; 2011; DiSogra, C., Hendarwan, E.
- Address-based Sampling Nets Success for KnowledgePanel® Recruitment and Sample Representation; 2010; DiSogra, C.
- The Decision Maker's Guide to Online Research; 2010
- Using KnowledgePanel® to Improve the Sample Representativeness and Accuracy of Opt-in Panel Data...; 2010; Dennis, J. M., Peugh, J., Graham, P.
- Comparison Study of Early Adopter Attitudes and Online Behavior in Probability and Non-Probability Web...; 2009; Dennis, J. M., Osborn, L., Semans, K.
- Description of Within-Panel Survey Sampling Methodology: The Knowledge Networks Approach; 2009; Dennis, J. M.
- Summary of KnowledgePanel® Design; 2009; Dennis, J. M.
- Is the digital divide still closing? New evidence points to skewed online results absent non-Internet...; 2008; Callegaro, M., Wells, T.
- Online Research: Painting a Truer Picture; 2008; Lewis, J.
- The business value of quality online research; 2008; Slotwiner, D.
- Assessing the Accuracy of Online Panel Research: A Toolkit for Decision Makers; 2008; Graham, P.
- Key Issues in Research Accuracy: Sources of bias and error in online research; 2008; Dennis, J. M., Callegaro, M.
- Making Quality Real: Delivering on a Promise of the Best Service and Online Survey Sample ; 2008; Dennis, J. M.
- Standards questionnaire format; 2002